No hype · No AI slop · Real work

A personal brand, built like a business.

For founders who are great at what they do, and invisible online. Done with you, on Instagram and YouTube. A year of real work, not a 90-day miracle. The right clients finding you, inbound, instead of you chasing them.

Let's talk WhatsApp me A normal conversation. No pitch.
Arthur & Bryan
What a real trajectory does · Arthur & Bryan
$12.5K$80K/ month

Professional content is the floor. Revenue is the point. Arthur & Bryan went all-in on the full trajectory and grew from $12.5K to $80K a month in 7 months. From ~50 to ~320 members at $250/mo, all organic, no ads. That's what happens when a founder actually commits, it takes real investment and effort, and most people won't put it in. The ones who do, win.

See how we work and what the deal is →

What we do

A team that builds founder brands, from idea to revenue.

No briefs that go nowhere, no freelancer roulette. A real team that works as one, and results you can measure.

IdeationStories worth telling, built on what you actually know.ShootStudio-grade. You show up and talk, we run the set.EditsCut for attention and trust. Made by people, not a prompt.DistributionOne shoot, reshaped for how IG and YouTube really work.OptimizationRead the numbers, drop what flops, compound what works.
The work

Watch it, don't read about it.

Real content for real founders. The proof is the work, not a stats wall. Hover to preview, click to watch.

Short-form
Jip Geuke
Reel · Motion graphics
Kenny
Reel · Lifestyle
Joshua Kaats
Reel · Event
LUV
Reel · Coachella
Lifestyle
Menno
Lifestyle
Arthur & Bryan
Lifestyle
FLÂNEUR
Lifestyle
Jip Geuke
Lifestyle
Intros
Arthur & Bryan
Podcast intro
Assad Saleemi
YouTube intro
Long-form
Joshua Kaats
Aftermovie · Event
Cannes travel vlog
Arthur & Bryan
YouTube · Cannes vlog
ChampGram Marbella vlog
Champtgram
YouTube · Marbella vlog
Educational video — email marketing
Jip Geuke
Educational · Email marketing
Heijmans
Brand film · Testimonial
Joshua Kaats
VSL · Sales video
Entertainment — ondernemer vs 9-5
Jisk Hogenboom
YouTube · Entertainment
Menno Kater
About

I'm Menno.

I started ten years ago, editing and making my own YouTube videos. Then came the €15-a-video editing jobs, then years as a professional videographer. Until I figured out my real job is running the whole machine: the people, the process, the result. No shortcuts got me here, so I won't sell you one.

Today I run the team behind 25+ founder brands, based in the Netherlands, working worldwide. You won't get handed off to someone who doesn't care. I'm in it with you, start to finish. If that's the kind of person you want building your brand, let's talk.

Let's just talk.

No pitch, no script. Tell me what you're building and I'll tell you straight whether I can help.

Let's talk WhatsApp me
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